LOGO STYLE

SendPoints
Hardback | 224 pages
Published: Mar 2017

A historical as well as design-oriented perusal of brand logos, Logo Style gives context to the rapidly growing field of logotype design. Chapters within are organized by style as well as the eras that influence them; decorative, which takes inspiration from vintage Styles and trends, modern, drawing from the minimalism of the modernist movement, postmodern, with its namesake’s irreverent slant, and digital, featuring designs heavily influenced by the pixelated, slick, and colourful trends that sprang out of the Information Age.